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Babarogic © 2023. Designed by Goran Babarogic

Video Production

Birmingham Shopping District Commercial

The City of Biringham sought to boost local shopping during the holiday season by promoting the unique offerings of its downtown stores. OVDO Media was tasked with producing a commercial to showcase..

About the Client

Birmingham Shopping District

Industry

Corporate

Links

Overview

Birmingham’s lively, pedestrian-friendly downtown offers one of the midwest’s premiere shopping districts. Comprised of nearly 300 retailers, the Birmingham Shopping District offers a diverse assortment of fashion boutiques, restaurants, gift shops, jewelers, salons, spas, antique shops and art galleries. Movie theaters and a centrally located park complete the city center. Located along Woodward Avenue, Michigan’s Main Street, Birmingham is centrally located within Oakland County and Metro Detroit.

Challenge

Facing competition from online retailers and larger malls, the city aimed to showcase the charm of its local businesses and sought to boost local shopping during the holiday season.

Solution

Birmingham Shopping District and its agency, Seen Media Group, partnered with OVDO Media to produce a commercial that highlighted the unique products, personalized service, and holiday events offered by downtown merchants. The videos were shared on social media, Birmingham Shopping District's website, and local TV stations.

Increase in audience engagement

YoY growth in foot traffic

Increase in time spent on website

Process

01
Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01
Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01
Research & Analysis

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

02
Information Architecture

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03
Wireframing & Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04
Usability Testing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05
Visual Design & Style Guide

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Tools